How to Interpret Google Analytics Data
How to Interpret Google Analytics Data
How to Interpret Google Analytics Data, WANT TO IMPROVE CUSTOMERS Google Analytics may assist comprehend site traffic and user activity. How? Insights about your consumers, their path via your website, and how your marketing efforts convert into business goals are available through Google Analytics. Understanding what inspires and drives your users is critical to digital marketing success.
This column will show you how to utilise Google Analytics reports and custom setups to find these important user details. Things Google Analytics Can Track By Design Google Analytics comes with a number of pre-configured reports. These may tell you a lot about how people interact with your site, what material they prefer, and where they leave.
Locate: Behavior > Behavior Flow
Users’ behaviour flow is visualised.
Users that instal my SEO Pro extension arrive on the Thank You Page, then go to the homepage, then to the contact page, and so on. This flow can help you plan where to add CTAs and interlink pages so people can continue your journey. You may also experiment with the landing pages, traffic sources, events, and users.
Here are some instances of what the Behavior Flow report may reveal:
- How various operating systems utilised by website visitors impact their behaviour.
- Whether a campaign’s user journey worked as intended.
Audience > User Explorer
Instead of showing aggregate user trips, User Explorer shows individual user journeys. A Client Id identifies users (no personally identifying information is used here). Sessions per user are shown. You may also view which sites were visited, which events or objectives were triggered, and which traffic sources.This is also available if ecommerce tracking is enabled. It tells you how each visitor used your website:
To avoid being overwhelmed by the report’s content, you must determine what you want to find.
Where to Find: Audiences
Like this report since it helps me comprehend certain groups of individuals.
Create an audience first under Admin > Audience Definitions. People who viewed specific pages on your website or put items to their basket but did not complete a transaction.
If you link Google Analytics to Google Ads, you may use the same audiences in Google Ads.
This includes: • Traffic sources; • Devices used.
- Stats (age and gender).
Find it: Behaviour > Site Search
This is the only report that requires some setup. But it’s extremely simple and takes less than a minute. When you activate site search tracking, you’ll see what users search for: It may show you what content to generate, what material is hard to discover, etc. Site search research and planning are very crucial for ecommerce website conversion rates.
Acquisition > All Traffic > Channels
This is a popular report. It displays where your users came from, whether organic, referral, or social network traffic.You will also see that some traffic is labelled as Direct. While some direct traffic is from repeat visitors who know your site and type it in, most is unknown. Direct is reported when Google doesn’t know the original source. It might be due to mistagging or privacy settings (for example, Brave browser does not monitor website activities).
The traffic from your email marketing will be ascribed to Direct if you send several emails but don’t tag links referring to your website from these emails.
Page/Session, Average Session Duration
Where to find: Bounce rate is used in reports like Landing Pages and Traffic Sources to measure sessions with only one click. Pages/Session indicates the number of pages visited each session. Average session time is computed as follows: total session duration (in seconds)/session count.
All of these measures are valuable, but they must be used properly. For example, many believe a high bounce rate is negative. It’s still a success if someone just needs to view one page to convert. Here’s one: Someone looks up your firm’s contact details. They discover your phone number, call it, and order $20,000 worth of services. This session’s bounce rate will be 100% in Google Analytics. 0 average session duration (as there were no other engagement hits).In actuality, this session generated your firm $20,000 in revenue.
Google Analytics also allows you to alter metrics like bounce rate and time on page. So I usually advocate utilising them as secondary KPIs, not primary ones (and sometimes not using them at all).