Marketing Certification Program on LinkedIn
Marketing Certification Program on LinkedIn
Marketing Certification Program on LinkedIn LinkedIn offers a free training to become a LinkedIn marketing expert. Become a LinkedIn marketing expert for free with LinkedIn’s new marketing certification programme.This programme is for professionals who wish to demonstrate their expertise in social media marketing, namely LinkedIn. The new accreditation helps companies and clients identify a marketing professional’s proficiency in LinkedIn advertising. “Becoming certified allows you to distinguish yourself from other marketers and familiarise yourself with our advertising products. After passing a certification exam, you’ll get a badge that shows you’re an expert on LinkedIn. LinkedIn introduced free marketing courses last year, but none of them are accredited. Marketers can take the courses to improve their abilities, but they are not accredited.
That distinguishes today’s new marketing course from LinkedIn’s current marketing courses. After that, let’s talk about the new certification programme. What is LinkedIn Marketing Certification? Getting certified allows marketers to more clearly demonstrate their knowledge of LinkedIn Ads and best practises. The credential requires passing two tests on LinkedIn advertising and marketing strategy. The exam lasts 60 minutes and consists of 60 multiple choice questions.
LinkedIn Marketing Basics Test
To pass the basics exam, marketers must know how to build a successful LinkedIn advertising campaign, optimise targeting, and report. Optional training and a practise test are available to marketers. • Introduction to LinkedIn Ads:
Find out how to develop, measure, and optimise ads to meet corporate goals.
• LinkedIn Ad Targeting: How it works and recommended practises.
• LinkedIn Ads Reporting and Analytics: Improve campaign analytics with optimization recommendations.
These courses are rated “basic” and should take 45 minutes to complete. Again, they’re optional, so if you know these courses well, you may go directly to the exam.
Marketing Plan Test
To pass the LinkedIn marketing strategy exam, marketers must create a full-funnel LinkedIn marketing plan.
Preparation for the exam includes two optional courses and a practise test.
Optional courses:
Find out how to increase brand recognition on LinkedIn using both organic and sponsored methods.
• How to Use LinkedIn to Generate Leads:
These intermediate courses should take 45 minutes to complete.
