Is there a way Blank can be optimised in a search query
Is there a way Blank can be optimised in a search query?
Google’s ability to understand the context semantically helps users answer their questions. But how can [blank] be optimised?
The SEO question today comes from Christian in Great Britain. Christian asks: Is there a contextual approach to the search to seek out the blank in a question (e.g. vegan is meat as what is garlic)?
Words mean things. Words mean things.
This was constantly repeated by my professor of journalism to me and to my classmates when our writing was not clear or when we used the wrong word to describe a situation.
The same applies to Google, Bing and all major search engines. But, in many cases, what words mean to a robot changes every day. Background means things Google understands more and more the context of its content. We no longer live in a world where an exact phrase must be displayed on a page for this particular query to occur in SERPs. Of course, the exact phrase does not hurt to appear in the content.
I define long-tail keyword phrases as phrases that do not singularly see a large search volume, but can generate significant traffic in total. Long-tail keyword phrases are also usually intended by a large buyer. After all, if you look for something very specific and you find it – you’re likely to buy it – or fill out a service form. However, these days you can rank for keyword phrases with long-distance by creating quality content which addresses the overall subject. Google is getting you – – Mostly
There are many places where you can read about Google’s growing ability to understand the context of a website semantically. Experts from SEO will discuss how Google does it nauseously. The taste of the month is called the Unified Model Multitask or MUM. According to Google, MUM is 1000 times stronger than the previous SEO obsession, transformer bidirectional encoder representations, or BERT.
BERT belonged to what’s called Rank Brain, a bit of a black box, and I’m not sure whether or not we’re still using the Rank Brain term. It is difficult. It’s complicated.
But if you are so inclined, literally hundreds of blog posts and articles speculate how these technology work to classify millions of totally unique queries asked daily. And how Google looks at the content you create is important to understand.
However, even if you are God’s gift for understanding algorithms, don’t expect to reverse engineers completely exactly how these technologies work. I have worked with some of the cleverest people on the planet and we have never been completely certain even with advanced mathematical analyses that our assumptions are right.
Write the best information and you are likely to be covered Your best bet is to understand the issues that appeal to your audience and to write the best answers. With a little effort, the best answers typically reach the top – despite the fact that many who may or may not have the best answers – complain that the results of Google are crap. Anomalies and bad results definitely exist.
Google gets it right mostly.
To answer your question, you should write a page that answers what is “what” if you want to show up as the definitive answer to “vegan is to food as it is to garlic.” It wouldn’t hurt either to have this sentence in the content itself – but don’t overdo it. If I wrote the copy, I would find several examples and headlines the keyword phrase with several items for the “What.” No schema or code tells Google about the relationships. But don’t worry, Google is pretty good at finding these relations alone.