How to fix and appeal Google Ad disapproved
How to fix and appeal Google Ad disapproved
How to fix and appeal Google Ad disapproved Sometimes Google gets faulty with ad approvals/disapprovals, so be sure not to appeal and get it correct. Here’s how it can be done.
Google Ads launched a three-strike method for ad rejection, which implies that it has just crossed the priority list to comprehend your disapproval causes and corrections.
Ad disapprovals are not usually the result of clear breaches of policy.
Sometimes a phrase or term might disapprove of another acceptable ad.
In this issue of Ask the PPC, we will address:
• What causes ad disagreements?
• How do you call for disapproval?
• When is it time to talk to a person from Google?
It is crucial to highlight that this essay is based on experience and the Google regulations specified.
What causes ad disagreements?
Google is obsessive in search of better experience for users. Bear in mind that there are specific interaction criteria applicable to all ads:
• Not all headlines can be caps.
• Exclusively one exclamation point per ad and can be described only.
• The use of trademarks needs specific ad account authorization.
• No hazardous or dubiously legal promotion of products/services.
• Does not redirect.
Redirects are frequent and recognised SEO technique, therefore it is vital to discuss and account for any redirects.
Ads that lead to broken links or redirection are nearly usually rejected within a few hours. However, your ad may still “function” depending on the 404 error experience. Check your landing pages at least once a quarter to make sure they continue to perform as you want. Google’s hazardous category guidelines are very plain and dried. The less obvious is how ancillary businesses might be identified by automated controls.
The following may lead to disapprovals based on input from Google representatives:
• Limited industry keywords (even if your service is not).
• Demographic changes to target/exclusions/bids in a limited industry.
• Landing pages without content or positioning offers to reduce the appearance of the product/service.
How to appeal for an announcement
There are two ways to repair an unsuccessful ad:
• Make ad adjustments, prompting an inspection.
• Send an appeal either to dispute this problem or to confirm that you have made adjustments to Google policies.
The following modifications will work if you choose to alter the ad:
• Modify the route.
• Add an asset to the search/display responsive ad.
• Change the URL for the Final (the original URL may only be copied and pasted).
• Adjust the title or description slightly.
Note that altering advertisements will only start with them if the ad has been reported.
• To perform an A/B creative test, duplicate the ad and make copy modifications.
• Current publicity group.
• Continuing campaign.
• Complete account.
The ultimate verdict may take 1-2 days. Make sure that you budget your launch strategy for at least 1-2 weeks, if you are in a limited or neighbouring sector.
When to chat with a representative from Google Once you’ve passed the manual appeal or review procedure, it’s time to join a Google representative! Google officials will ask if you’ve previously appealed/edited the ad, so be sure to try it first.
You may reach Google representatives through chat, telephone or e-mail. It is crucial to know that there will be no time if you need to call back (sometimes calls are rather late).
Be prepared with the precise ad group, campaign and product/service specifications in your conversation. Google representatives won’t always know the ins and outside, so you might have to offer more information if you are in a peripheral business.
For example: Examples include:
• APR rates language.
• Verification of your services by third parties.
• Proof that the job, housing, credit or medical product/service are not yours.
• You’re going to obtain a case number after talking with a Google representative. Save it so that if you are disapproved again, you may quote the directions given to you and verify that you have followed Google Rep. guidance.
• Takeaway
• Google sometimes obtains incorrect ad approvals/disapprovals. Do not be scared to appeal to your creative brand and advocate it.
• Be aware that the majority of ad quality checks are carried out by automation, so that you need to create additional time to launch.
• Have a PPC question? Send me the #AskPPC tag using this form or tweet me @navahf. See you next month! Next month!
How to fix and appeal Google Ad disapproved
