Google Link Spam Rolling Out algorithm update on 26 July
Google Link Spam Rolling Out algorithm update on 26 July
Google’s new link spam algorithm is launched on July 26, 2021. Google is starting to push out a “link spam upgrade,” which makes it better to recognise and negate junk links .The upgrade starts today and takes at least two weeks to provide search results in several languages.
Google warns that certain site owners will have immediate adjustments in rankings:
“We are introducing a new link spam combating today in our ongoing endeavour to improve the quality of the finding results, which we term the ‘link spam update…
Sites participating in the spam link will notice search adjustments when these links are re-evaluated using our algorithms.” Information sprinkled throughout Google’s statement emphasises the focus on connections from sponsored, guest and affiliate content. Indeed, the notice begins as a casual reminder that affiliate content is marked with the relevant rel values. Google buries the lede, as the news is not stated before the end of the blog article on this algorithm modification. This is an indicator that Google would want site owners to pay heed to their recommendations on how to deal with links in material where value is exchanged.
Go over Google’s advice, which seems particularly pertinent for this change of the algorithm.
Google Tag Best Practices link
Google calls on site owners to properly qualify links when connecting to other sites. Sites must add tags to the URLs where the two domains exchange values. Google selects affiliate links and links from sponsored and guest content in particular.
Here are the recommendations of Google for each sort of link:
- Affiliate Links: Google wants affiliate sites to classify these relationships with “sponsored,” whether manually or dynamically linked.
- Sponsored post links: links that are publicity or paid placements (often termed paid links) must be indicated with the value of rel=”sponsored.”
- Guest post links: Guest post links should be tagged with the rel=”nofollow” value.
Google says that if it detects sites that do not properly qualify the aforementioned sorts of connections, it may take manual measures.
