8 Best Google SEO Tips for First Page Results
8 Best Google SEO Tips for First Page Results
8 Best Google SEO Tips for First Page Results While the competition for a place on Google’s first page might be intense, it is possible with the proper SEO work and dedication. This is how. While SEO has evolved in several ways, one constant has been the basic importance of appearing on page one of Google Search results.
Certainly, the days of 10 straightforward blue links and a few advertisements are past. Even with all of the new SERP features, rich results, and customization, ranking on the first page for relevant keywords remains the gold standard for organic traffic acquisition. According to a 2020 research, a position 10 result (usually towards the bottom of page one) has a click-through rate of 3.11 percent. While this is a modest cost, it is still more than usual ad click rates.
While the research did not track clicks below the tenth result, it is safe to assume that clicks rapidly decline to near-zero beyond the first page. When were you last looking past the first search results page? According to the inquiry, competition for a place on Google’s first page may be strong. However, with the necessary labour and SEO effort, it is possible.
Let’s take a look at some of the most effective, time-tested techniques for assisting your pages in reaching that goal.
Enhance Internal Linking
I started with internal linking because it is one of the simplest techniques to apply that might have a good effect on your ranking. Google uses your site’s internal linking structure to determine what your site is about. And the more Google knows this, the more keywords you may rank for. Additionally, carefully placed connections across your sites can help you establish greater topical authority for your primary keywords, increasing the likelihood that Google will want to rank you higher for those keywords.
Internal linking strategically refers to the practise of connecting pages together where it makes the most sense for your viewers. In other words, it is not just a matter of connecting any page to another. Rather than that, search for instances when unique pages supplement or enrich the content on the page on which a user visits.
Not only will your consumers benefit from increased access to pertinent content, but search engines will as well (and for the same reason: more benefit to their users).
This type of smart interlinking also demonstrates to Google that you have comprehensive coverage of the subject, instilling greater trust in them that the people they deliver to your site will be content and happy. Here are some additional recommendations for internal linking from Search Engine Journal (see what I did there?)
To Begin, Identify Your Threshold Pages.
At the moment, threshold sites are ranked slightly below page one (traditionally, positions 11 through 20). They are likely to generate little to no traffic for you, but with little tinkering, they may climb to the “money” positions on the first page. They should be a top focus because ranking these pages is easier than ranking fresh material.
Begin by segmenting your pages with keywords ranking in positions 11 through 20 using your preferred rank tracking tool. Then sort by search volume to prioritise the pages with the biggest potential return. Now, use the remaining techniques in this post to propel those pages to page one!
- Conduct Competitive Content Research
If you have critical pages that aren’t making it to page one, there is a simple truth you must accept: your competitors have something you don’t.
While we do not know all of the factors that influence Google’s decision to rank those pages higher than yours, many things may become apparent during cross-examination.
That means you should spend time examining the landing pages of all the results that rank higher than yours and comparing them carefully to your own. Here are some pertinent issues to ponder for each competitive page:
- Is the content noticeably higher in quality (more comprehensive, exudes authority without lecturing the intended audience, includes more pertinent information and sources)?
- Is it more eloquently written?
- Is it rich in keywords/topics that your page is deficient in?
- Does it have a more robust internal linking structure to other pages on their website? Are there any other relevant pages that link to it?
- Is the profile of external links (backlinks) larger and of higher quality?
- Does it provide “extras” that could be beneficial to visitors (pictures, charts, movies, tables, etc) (images, charts, videos, tables, etc.)
While you do not want to duplicate the sites that rank higher than you, what they are doing that you are not might give valuable insight into how to enhance your page to compete.
- Move Important Pages Higher in Site Navigation
This technique cannot be used for every page on your website, but it can do much for your main pages. Google assesses how important it is for a page to distance itself from the homepage through its internal browsing. Your website usually has the most external links and the highest page authority on your website. This link to other pages linked from the home page, with those connected directly receiving the share of the lion. By bringing your critical pages closer to the homepage, your authority and your ability to rank higher will increase.
- Make Your Site Mobile-Friendly
This tip should be obvious, but now is the time to do it if you haven’t yet made your site mobile-friendly. We have long passed the stage at which the bulk of searches begin on mobile devices. Mobile compatibility is a component of the Page Experience update, it stands to reason that when people search on mobile devices, Google would prioritise mobile-friendly material.
Anything you can do to improve your site’s usability will progressively coincide with Google’s search ranking algorithm aims.
- Earn/Create Additional Links
Google has expanded our considerations for rankability in recent years (content quality and relevance, semantic and entity connections, and more) (content quality and relevance, semantic and entity relationships, and more). Even Nevertheless, good old-fashioned backlinks continue to be significantly associated with a page’s ranking performance.
Earning links entails generating material that is so good and authoritative that other websites will want to reference it, whereas developing links entails actively pursuing chances for relevant connections from reputable websites. To discover more about how to earn and develop links to your sites, visit Search Engine Journal’s great link building checklist.
- Pursue Snippets of Interest
Climbing the ladder of ranking positions is difficult (but essential) effort at times, yet you can rocket to the top of the class. Featured Snippets is a Google Search feature that promotes one of the top results to a rich snippet box at the top of the search results page.
While the rich snippet sample may answer the searcher’s question, many SEOs have found that Featured Snippets typically generate a lot of traffic, as people want to know more than what is given in the snippet.
While there is no certainty of being included in a Featured Snippet, the following actions will enhance your chances:
- Conduct a Google search for variants of your keyword to determine whether any of them result in a Featured Snippet. Certain SEO tools will automatically discover these possibilities for you. The most commonly shown Featured Snippets are for terms having an informative intent or when the query is a question.
- Where a Featured Snippet is displayed, take note of the featured content’s structure. Is it a table, a piece of text, a bullet list, a video, or a combination of these? While copying the format is not required, it may provide insight into the type of material Google favours for this query.
- Consider your highest-ranking page for the query. Consider ways to enhance it to make it more appealing to Google for inclusion as a Featured Snippet.
- Above all, bear in mind that Google prefers material that clearly, succinctly, and properly fulfils the query’s goal for Featured Snippets.
- 8. Reintroduce Former Performers
- After the material is released, it continues to improve in terms of ranking and, consequently, traffic.
However, almost inexorably, the traffic it generates will begin to deteriorate over time. Why is this the case? Several probable explanations include the following: Others have written. • Newer, higher-quality, and more authoritative content.s • The query’s purpose has evolved over time. Whatever reason your content’s earning potential has dwindled, there are techniques to resurrect it and reintroduce it to the SERPs.
Splice Content That Is Keyword-Rich
When your material is still doing well, splicing is one approach to use. It can assist the item in thriving rather than collapsing. The splicing approach includes locating pages on your site that rank for a greater amount of keywords than is typical.
While this may appear to be a good thing, it represents wasted chances because some of those keywords will certainly rank lower than they might. To splice, you determine which of the current page’s lower-performing keywords still have promise. These might be searches for which the page appears on page two or is ranked low, yet there is a strong demand.
Once you’ve discovered those possibilities, develop new content pages centred on the precise purpose of those keywords and then connect them to your original, presently ranking page. This provides Google with more landing page options for a topic category in which you have previously established authority and trust.
Extend and Enhance
If your material has already entered the decay stage of its lifetime, you may want to consider deleting it (particularly if it is too old or irrelevant to retrieve) (especially if it is too outdated or irrelevant to recover).
However, you may be able to resurrect it by optimising the page to increase its competitiveness in the current SERP environment. To do this, conduct a search for the primary keywords for which you want the page to rank and spend time studying the content of any pages that rank higher than yours.
Consider what they have that your page does not. Are there any keywords, themes, features (pictures, videos, etc. ), or links that you might incorporate into your page?
The goal here is not to replicate precisely what these rival pages accomplish, but to acquire an understanding of what Google may perceive on them that makes them more useful than your present page.